Viral Rap

Viral rap is Spotify's label for rap songs and artists that broke through by spreading on social media rather than through radio.

It does not describe one sound. The group covers short, catchy, often funny or dance-ready tracks that took off through memes, TikTok clips and streaming playlists, mostly from the late 2010s onward. Many borrow trap or pop rap production. The name is not used as a genre outside Spotify's own system.

Family: Hip-Hop & Rap
On Spotify: No longer returned by Spotify’s API
What it is: A label Spotify coined
Trackify listeners who play it: 21%

About 18,000 of 83,000 Trackify listeners with public profiles have viral rap among their top artists of the last four weeks. Rounded; updated 13 November 2026.