Viral Pop
Viral pop is a Spotify label for pop songs and artists that found their audience by spreading quickly online rather than through radio.
It is a grouping by how the music became popular, not by sound, and the name is not used as a genre elsewhere. The songs are usually short and built around one instantly memorable hook that works in a short video clip. Many come from new or independent artists who were little known before a track took off on social media or streaming charts.
- Family
- Pop
- On Spotify
- No longer returned by Spotify’s API
- What it is
- A label Spotify coined
- Trackify listeners who play it
- 11%
About 9,500 of 83,000 Trackify listeners with public profiles have viral pop among their top artists of the last four weeks. Rounded; updated 13 November 2026.
Viral Pop artists
Shawn Mendes
Joji
Troye Sivan
Charlie Puth
MAXThe viral pop artists most Trackify listeners have in their top fifty. Each opens on Spotify.
Sources
The definition is written for this site from open sources.