Urbano Latino
Urbano latino is the umbrella name for Spanish-language urban music, mainly reggaeton, Latin trap, dembow and Latin hip hop.
The term covers music built on rap vocals, programmed drums and bass-heavy beats, sung or rapped mostly in Spanish. It grew out of scenes in Panama, Puerto Rico and Latino communities in the United States in the late 1980s and 1990s, and is now a standard music industry category. It describes a family of styles more than one sound, so a slow trap song and a fast reggaeton track can both count.
Artists it is known for: Daddy Yankee, Bad Bunny, J Balvin, Karol G.
- Family
- Latin
- On Spotify
- A current genre
- What it is
- A broad heading
- From
- Latin America and the United States, 1980s to 1990s
- Also called
- música urbana, urbano, Latin urban
- Trackify listeners who play it
- 11%
About 8,800 of 83,000 Trackify listeners with public profiles have urbano latino among their top artists of the last four weeks. Rounded; updated 13 November 2026.
Urbano Latino artists
Bad Bunny
Rauw Alejandro
J Balvin
Omar Courtz
KAROL G
Daddy Yankee
Myke Towers
Anuel AA
Feid
OzunaThe urbano latino artists most Trackify listeners have in their top fifty. Each opens on Spotify.
Sources
The definition is written for this site from open sources, and was checked against them on 13 November 2026.