Proto-Hyperpop
Proto-hyperpop is a Spotify label for the experimental electronic pop of the 2010s that led directly to hyperpop.
The name is Spotify's and simply means before hyperpop. The music usually credited with leading to hyperpop came from the London label PC Music, founded by A. G. Cook in 2013, and from producers such as SOPHIE: an exaggerated take on pop with pitch-shifted voices and bright, synthetic sounds, a style later called bubblegum bass. Hyperpop itself became widely known from 2019.
- Family
- Pop
- On Spotify
- No longer returned by Spotify’s API
- What it is
- A label Spotify coined
- From
- London, early to mid 2010s
- Trackify listeners who play it
- 4%
About 3,000 of 83,000 Trackify listeners with public profiles have proto-hyperpop among their top artists of the last four weeks. Rounded; updated 13 November 2026.
Proto-Hyperpop artists
Slayyyter
glaive
SOPHIE
100 gecs
midwxst
osquinn
A. G. CookThe proto-hyperpop artists most Trackify listeners have in their top fifty. Each opens on Spotify.
Sources
The definition is written for this site from open sources.