Desi Pop
Desi pop is a loose label for pop music by South Asian artists and their diaspora, sung in Hindi, Punjabi, Urdu or English.
It usually means non-film pop with modern production, often with dance rhythms such as bhangra. Indian pop, Pakistani pop and the British Asian scene all feed into it. The label is wider than Hindi pop, since it is defined by shared culture and not by one language.
- Family
- Indian
- On Spotify
- A current genre
- What it is
- A broad heading
- From
- South Asia and its diaspora
- Trackify listeners who play it
- 3%
About 2,500 of 83,000 Trackify listeners with public profiles have desi pop among their top artists of the last four weeks. Rounded; updated 13 November 2026.
Desi Pop artists
Vishal-Shekhar
Arijit Singh
Karan Aujla
Sachin-Jigar
Atif Aslam
Shashwat Sachdev
Yo Yo Honey Singh
Amit Trivedi
Shankar-Ehsaan-Loy
Diljit Dosanjh
The desi pop artists most Trackify listeners have in their top fifty. Each opens on Spotify.
Sources
The definition is written for this site from open sources, and was checked against them on 13 November 2026.